I just heard that a new cupcake place is opening here in Southern California this Friday. It's a New York transplant called Crumbs. As if there isn't enough baked goods battling going on with cupcakery after cupcakery popping up, this one is reportedly just two blocks away from the infamous Sprinkles in Beverly Hills!
I want to see them battle it out on Beverly Boulevard, a la West Side Story. We'll have to do a cupcake toss to see who gets to be the Jets and who gets to be the Sharks. Call frosting or tails!
I wonder if Sprinkles' massive line will dwindle at all, at least on Friday. While I think Sprinkles is good, I don't go simply because there are plenty of other quality cupcake places in So. Cal that don't require you to wait in a line for 15+ minutes. So I'm not exactly rooting for Sprinkles. I'm claiming Switzerland on this one, at least until I get my grubby little hands on a Crumbs cupcake for myself.
It seems as though at least part of my hope of a chicken in every pot and a cupcakery on every corner is coming true!
"[on starting an all-male brothel industry] We should open one in every block, like Starbucks!" - Carrie, Sex in the City